Whether you reading this as a client wanting to know more about permanent makeup treatments with me, or if you are interested in learning about becoming a permanent makeup artist I’m honoured to share my personal journey with you. I strongly believe all business is personal.
I’m honestly an ordinary girl who has been very fortunate after I had been given the best advice anyone could take, (Thank you to Rhonda Byrne author of “The Secret”)
It hit me harder than I thought possible. I used art as my therapy for grief, when my days became brighter I realised to my amazement my paintings started to sell not just locally but internationally in galleries around the world with one selling for £11,000 and the commissions kept flying in.
This was all possible because my amazing husband saw more talent and ability within me than I saw in myself, and helped bring it out of me. He made it happen.
My soon to be trainer and mentor in permanent makeup stumbled across my artwork and hounded me to train with her, she said “It was a job I was made for” but the thought of tattooing somebody’s face and going wrong absolutely terrified me!!!
I knew from the first moment my needle touched my clients face that this was my calling.
I knew I’d never do anything else and that I’d be dedicating the rest of my life to being the best permanent makeup artist and paramedical tattooist I could be.
To say I’m obsessed with permanent makeup is a bit of an understatement. I bl**dy love it. I love every day.
My career as a permanent makeup artist took shape very quickly and I succeeded in ways I never even thought possible.
Within a couple of years I had around 50 permanent makeup clinics across the country including London Harley Street. I serviced thousands of patients and clients including celebrities and even international royalty before I was approached to train paramedical tattooists in my own method of natural hair simulation for cancer patients.
If I’m honest though I’ve had a real love/hate relationship with my industry over the years and this is what led me to become the trainer and mentor that I am today.
I could see so much potential in permanent makeup but it was such a floored industry that had virtually exploded with popularity overnight but it still had so many teething problems.
It had to evolve and quick to catch up with the ever growing demand. I felt I had to rewrite the rules and raise the standards if this was ever to become a profession that had longevity.
To combat the problems over the last decade:
This intensive learning allowed me to cut down the learning curve for each of my students and create not just technicians but true experts in their field.
I like to show people from every background and walk of life that success is possible, that they are not alone & demonstrate a way out.
This is why I have a knowledge is ours to share not ours to keep philosophy.
Learning from the best I pioneered my own technical methods and bespoke training packages.
To my delight my signature course was voted as the ‘UK’s Health & Beauty Training Program of the Year’, whilst the training academy itself has won a ‘Training Centre of Excellence Award’, as well as a Global Business Award for ‘Outstanding Education’.
My techniques and methods are used by permanent makeup technicians throughout Croatia, America, Russia, Poland, Thailand, Singapore, Vietnam, Hong Kong, Portugal, South Africa, Spain as well as throughout the UK.
To ensure the quality and standards of my methods, each student receives a full pre-study training manual teaching them the basics and familiarising themselves with my techniques.
When arriving for their practical training, they then trial these procedures on prosthetic skins, before watching a live demonstration by myself. Only then do we move onto live models in my training centre under my 1 to 1 supervision. This way, every student is raring to go and will be full of confidence before they start working on live models.
Once they have completed their initial training course and received their full start up kit, they will then complete their own models and case studies in their own time with unlimited access to myself in their first 12 months. Upon successful completion of their case studies I will then personally assess their work allowing them to start their own permanent makeup practice.
Many of my students have gone on to win both local and national awards after completing my training and mentoring programmes.
Personally myself, It’s been an absolute privilege either winning or being shortlisted for over 40 Industry, Training, Customer Service, Business, Entrepreneurial or Life Time Achievement awards, with the proudest moment of my career being named ‘Mentor of the Year’ by an Oscar Winning Actress at the 2019 Woman in Business Awards. It sometimes doesn’t feel real!
I have also thoroughly enjoyed being a regular permanent makeup & business advice expert for top industry magazines such as the Guild News, Salon Today and Spa Elemental. I was even asked to appear on an inspirational, prime time Channel 5 TV show documenting my entrepreneurial journey, showcasing my permanent makeup skills & how it has affected my clients lives.
I have personally trained Doctors, NHS Nurses, Maxilla Facial Surgeons, Body Modification Specialists, Celebrity Tattoo Artists, Paramedics and Paramedical Tattooists from the Katie Piper foundation “Look good feel Great”.
I have created a a specialised ‘Upgrade, Reset & Reboot’ package to reignite the passion and careers of those technicians that have trained elsewhere, who did not get that connection with their original trainer and were left unconfident and in need of closer mentoring
I love that I get to pass on my skills and knowledge to help others achieve their dreams too.
I have a tried and tested 2 year mentorship programme developed through our sister company Permanent Success, where we teach the blueprint to long term permanent makeup business success.
This ensures that our students continue to feel inspired, supported and motivated to build a profitable business in permanent makeup and to become the experts that they have always wanted to be.
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